Boise, ID – PWS (Primary Weapons Systems), a renowned manufacturer of high-end long-stroke piston systems for the AR-15, and 3D printed Titanium Suppressors, along with Lone Wolf Arms, the industry leader in Glock parts and accessories, proudly welcomes Aristotle Bartolome as the Senior Director of Marketing, effective September 5th, 2023. In his new role, Aristotle will spearhead the strategic direction of marketing, partnerships, e-commerce, branding, events, and SEO development for both esteemed brands.
Ari, boasting an impressive 15-year tenure in the tactical firearms sphere, brings a wealth of expertise encompassing sales, marketing, corporate event management, and business development. Over the course of his illustrious career, Ari spent 13 years at Rainier Arms, where he served as the Director of Marketing and contributed significantly to their growth. During this time, he cultivated extensive experience in retail, sales, and marketing, collaborating with over 400 brands and building a formidable network of industry professionals.
His most recent role as the Director of Marketing Strategies for Aero Precision further enriched his understanding of marketing and sales operations within one of the nation’s leading AR15 manufacturers. Ari was instrumental in overseeing E-Commerce technology development, SEO optimization, messaging strategies, ambassador programs, corporate event management, digital and print procurement, and strategic partnerships.
Reflecting on his new role, Bartolome expressed his enthusiasm, stating, “I’ve had the honor of witnessing the remarkable evolution of these brands, from a compensator manufacturer to the powerhouse they are today. Even from an external perspective, I’ve always been an admirer of their brand and products. Throughout the years, I’ve built strong friendships with their dedicated staff, and I’m thrilled to have the opportunity to work alongside them”.
COO Jason Curns expressed his excitement about Ari’s addition to the team, saying, “The entire team, representing both PWS (Primary Weapons Systems) and LWA (Lone Wolf Arms), is thrilled to welcome Ari as our Senior Director of Marketing. Ari’s extensive track record in this industry is indisputable, and his ability to elevate brand awareness and excel in various domains is truly remarkable. Personally, I’m incredibly excited to have Ari on board. With a longstanding history both personally and professionally, I know precisely what he’s capable of, and I can’t wait to see his impact.”
CEO Nate Treadaway added, “We are absolutely delighted to have Ari join our expanding team of industry experts. His unwavering passion for brand building is truly infectious, and we eagerly anticipate supporting his endeavors.”
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