Roth Joins Executive Leadership Team as Vice President of International Operations
BROUSSARD, LA. (April 4, 2023) – UNITY™ Tactical, a designer of components that optimize the human factor and integrate tactical systems for peak performance, announced today the hire of Todd Roth as vice president of international operations. In this role Roth joins the executive leadership team and is responsible for the strategic growth of all international initiatives, including the curation of key relationships, oversight of the business development process, and program management for tenders and opportunities outside the U.S.

Roth joins UNITY following his role with Bell Collaborative™ as vice president of business development where he was able to grow, reach and diversify its traditional portfolio, while expanding services to new and existing clients.

“With customers in more than 40 allied nations worldwide, global operations are a key to our business and future growth,” said Trent Zimmer, founder and president of UNITY Tactical. “With his intimate understanding of the professional end user and his extensive experience in international business development and operations, Todd will usher sustained growth and ensure a continued focus on and commitment to the global customer.”

Prior to joining Bell Collaborative, Roth managed international business development for tactical helmet manufacturer Team Wendy® for two years. He also held a similar role at Wilcox® where he was responsible for the formation of their international business practices that yielded significant growth for the business during his nine-year tenure there. His initial transition to defense manufacturing with Wilcox was seamless following his more than 26 years serving in diverse operational and executive joint-combined leadership roles and program systems development/acquisition within the U.S. Navy and U.S. Special Operations.

“UNITY has a history and catalog of innovative and high-quality products backed by great people and a mature culture of integrity, professionalism and agility,” Roth said. “UNITY has seen significant success and growth in recent years, and I’m honored to join their ranks and help the brand in its continued upward trajectory. Ultimately, people make a great business and UNITY has some of the best.”

“Todd is one of the most well-respected professionals in the industry and we are proud to welcome him to our team and benefit from his expertise,” Zimmer added.

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